Hey there, do you have your copy of the SWAY Guide?
FREE
SWAY Guide
The goal of the SWAY Guide is simple: help business owners, managers, and employees
achieve their goals with ease, joy, and speed.
SWAY takes the best of Agile practices, like Scrum and Kanban, and adapts them into an
easy-to-understand system for any business. My mission is to provide a real alternative to
traditional management. With SWAY, I believe you'll achieve success more effortlessly and
truly enjoy the process.
Meet Marina Alex
In 2022 I looked at my bank account and saw $12.
I was a former sales executive. I had 14 years of experience. I had built a successful Agile consulting career in enterprise. And I had spent the last 1.5 years watching every proposal get ignored, every conversation go nowhere, every opportunity disappear.
I did everything right. Nothing worked.
That day I made a decision.
I stopped looking at the market everyone was fighting over. And I started looking at the market nobody was paying attention to.
Small businesses. Medium businesses. Coffee shops, dental clinics, gyms, family companies trying to grow. Millions of them struggling with the exact same problems I had spent 14 years solving for enterprises.
They had never heard of Agile. But they knew their teams were chaos. Their revenue was flat. Something needed to change and they had no idea where to start... and not a single Agile coach was talking to them.
That is when I discovered the blue ocean - and this is the part that changed everything for me - Agile coaches do not have a skills problem. They never did.
Everything you know how to do - fixing chaos, aligning teams, improving how work flows, helping a business grow without burning everyone out - is exactly what every small business owner in your city desperately needs right now.
They just don't speak Agile. They speak revenue. Profit. People. Growth.
The coaches who learn to translate - who stop saying âI am an Agile coachâ and start saying âI help local businesses fix what is slowing them downâ - are the ones building $5K-$20K per month consulting practices with clients who genuinely value them.
You already have everything you need. You just need to rebrand yourself, change your message, and start speaking the language of the businesses already around you.
That is the only shift. And it changes everything.
I found the blue ocean. I built the roadmap. I have walked it myself and watched dozens of Agile coaches walk it after me.
Now I am opening the door for you.
Marina Alex Founder, The WAY Academy
Â
Connect with me on LinkedIn