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The Harsh Reality for Agile Pros and PM's in 2026
If you're an Agile coach, SM or PM in 2026, you've likely experienced this:
❌ Layoffs everywhere. No clients.
❌ Enterprise clients freezing budgets
❌ The Agile market has shifted. Finding clients is harder. Stable income feels uncertain.
❌ You’re tired of your existing client. And it doesn’t bring you joy anymore.
You know you need to change something. But you don’t know how.
SWAY 2.0Â The AI & Modern Consulting Blueprint Program
Turn your expertise into a profitable consulting business by mastering marketing, AI, modern management, sales, and delivery - all with a proven step-by-step system.
 Module 1: Mindset & RebrandingÂ
- Shift from practitioner to business owner in how you think, how you show up, and how you talk about what you do
- Build a LinkedIn presence and personal brand that attracts SMB owners not your peers or Agile teams
- Develop a confident self-presentation so every conversation and introduction becomes a potential lead
Module 2: AI & Technology
- Use AI tools to work smarter; create months of content, proposals, and outreach in a fraction of the time
- Set up a simple CRM to track every lead so no potential client ever falls through the cracks
- Learn to recommend practical AI tools to clients, positioning you as the expert they need right now
Module 3: Marketing & Business Design
- Define your SMB niche and ideal client; the exact problems they have, in their own language
- Build a market-ready service menu with confident, value-based pricing; from a free conversation to a $20,000 engagement
- Set up the business essentials that make you look professional and protect you from day one
Module 4: Delivering the Work
- Master the five pillars of the SWAY System - a modern management framework built specifically for SMBs
- Adapt your delivery approach based on each client's maturity, context, and readiness
- Use the SWAY Canvas and other tools to define structure, roles, and a sustainable rhythm your clients can own
Module 5: Sales Mastery
- Approach every sales conversation with a service-first mindset so clients ask you for help, not the other way around
- Write clear proposals and close confidently without discounting your value or feeling pushy
- Build an upsell and referral system that keeps income growing from the clients you already have
More Than the Sum of Its Parts
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Each module in the program is a piece of a larger puzzle. The mindset and identity work in Module 1 doesn't end there, it anchors everything that follows.
Each module builds on the last, and it's only when the pieces come together that the full picture emerges...
a complete, repeatable system for building and sustaining a profitable consulting business.
You’ve Got the Skills.
What you need is a blueprint to build a successful business, find clients in SMBs, and make $250K doing what you love.
Let’s build your next chapter together.
Why This Program Works
This isn’t theory - it’s the exact system I’ve refined over 12 years, running my own consulting business outside of IT.
Every strategy you’ll learn is how I consistently get clients and make money every single day.
And it’s not just me. Our students prove it works:
âś… Land their first clients within weeks
âś… Earn back their investment in 3-6 months
âś… Keep scaling with new contracts and higher income
Today, businesses are searching for AI & modern management experts, just as software companies were searching for Agile coaches 15 years ago.Â
This program isn’t another certificate that looks good on paper but does nothing in practice. It’s a tested, repeatable system for finding clients, closing deals, and delivering results SMBs are eager to pay for.
Enroll Now
Meet Marina Alex
Marina Alex is the founder of the SWAY Academy and creator of the SWAY System - the Simple Way to run modern organizations.
Before launching SWAY, Marina spent years working inside large enterprises and consulting with organizations across industries. During that time she witnessed the same challenge again and again:
Talented people trapped inside outdated management systems.
Layers of approval.
Silos between teams.
Managers promoted for technical skill rather than leadership ability.
The result was predictable: frustrated teams, slow decision making, and founders who spent more time managing problems than building their businesses.
Marina set out to solve that problem.
After years of hands-on transformation work with companies and leadership teams, she developed the SWAY System, a practical framework that combines modern leadership philosophy with clear actions organizations can implement immediately.
The system focuses on five essential areas of every successful business:
• Structure
• Culture
• Processes
• Technology
• Customer-first thinking
Today, through the SWAY Academy, Marina helps leaders, founders, and consultants implement this system to build organizations that are more effective, more profitable, and far more enjoyable to work in.
Her goal is simple:
Help businesses and people achieve their goals with ease.
Still have questions?
Book a call with Marina Alex and she'll answer any questions you have.
Book a Call with MarinaHear from Coaches Who Took Our Program
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